{"id":3555,"date":"2024-06-03T03:43:34","date_gmt":"2024-06-03T03:43:34","guid":{"rendered":"https:\/\/flintfoxisv.wpengine.com\/?post_type=customer&p=3555"},"modified":"2026-01-26T14:55:01","modified_gmt":"2026-01-26T14:55:01","slug":"mapei","status":"publish","type":"customer","link":"https:\/\/www.enable.com\/customers\/mapei\/","title":{"rendered":"Mapei"},"content":{"rendered":"\n

The Company<\/strong> <\/h2>\n\n\n\n

Founded in 1937, Mapei has grown from a small, family-owned Italian business into the global leader in building adhesives and chemical products. Today, the group operates 102 subsidiaries with 90 production facilities across more than 36 countries and five continents. Still family-owned, Mapei remains driven by the same entrepreneurial spirit and innovation that fueled its early success. <\/p>\n\n\n\n

Every day, the company ships nearly 28,000 tonnes of products from 90 plants worldwide. With a catalog of 7,000 items, each with up to five transactional attributes, pricing is inherently complex. Factor in customer profiles, regional sales channels, and freight costs that vary by weight, size, and geography, and the result is that almost every customer ends up with a unique final price. <\/p>\n\n\n\n

\u201cAt Mapei, complexity is the rule rather than the exception. From freight to rebates, every transaction is unique. We needed a solution that could keep up with that complexity without forcing us into endless custom development,” says Pietro Guida, Director of Global Information Technology Services, Mapei. <\/p>\n\n\n\n

The Challenges<\/strong> <\/h2>\n\n\n\n

For decades, Mapei relied on proprietary systems heavily customized to manage its intricate pricing and rebate structures. While this gave flexibility, it also created fragility. Every adjustment required bespoke coding, slowing down innovation and making it impossible to scale efficiently. <\/p>\n\n\n\n

By 2012, Mapei was ready for a modern ERP. The company began migrating to Microsoft Dynamics AX but quickly found AX alone could not replicate Mapei\u2019s sophisticated pricing logic. <\/p>\n\n\n\n

\u201cWe had systems that could handle today\u2019s problems, but not tomorrows. Every change meant expensive, time-consuming customizations, and that slowed down our ability to grow\u201d, says Pietro. <\/p>\n\n\n\n

Complicating matters further, Mapei\u2019s structure resembled \u201ca group of 100 small, medium, and large companies,\u201d each with unique needs. Global trade promotions added another layer of difficulty with off-invoice deductions, accrued promotions, and highly localized rules. <\/p>\n\n\n\n

To evaluate vendors, Mapei even created its own \u201cTen Commandments\u201d of pricing \u2014 a set of non-negotiable rules that any solution would need to handle. <\/p>\n\n\n\n

Pietro explains,\u00a0\u201cWe told\u00a0Flintfox by Enable: if you can pass these Ten Commandments,\u00a0we\u2019ll\u00a0talk to you.\u00a0<\/p>\n\n\n\n

Finding a Partner in\u00a0Flintfox by<\/strong> Enable<\/strong>\u00a0<\/h2>\n\n\n\n

After evaluating multiple options, Mapei selected\u00a0Flintfox by Enable\u00a0for\u00a0AX as the only platform capable of handling its unique requirements without rewriting the rules of its accounting structure.\u00a0<\/p>\n\n\n\n

Flintfox by Enable\u00a0demonstrated\u00a0it could support Mapei\u2019s demanding pricing structures, even when that meant thinking differently. For example, Mapei\u2019s promotions might reward customers not just for\u00a0purchasing\u00a0certain products, but also for combining them in specific ways, or for filling an entire truckload to\u00a0optimize\u00a0shipping efficiency.\u00a0<\/p>\n\n\n\n

\u201cOne of our\u00a0special deals\u00a0was simple in theory: fill the truck and you get better discounts. But in practice, with small trucks delivering to towns with tiny roads, it was\u00a0very difficult\u00a0to model.\u00a0Flintfox by Enable\u00a0gave us the flexibility to make those rules work.\u201d \u2013 Pietro Guida\u00a0<\/p>\n\n\n\n

This flexibility was essential. Where other vendors offered fixed \u201cturnkey\u201d systems,\u00a0Flintfox by Enable\u00a0provided an \u201cengine\u201d\u00a0Mapei could\u00a0configure to fit its business.\u00a0<\/p>\n\n\n\n

Pietra says,\u00a0\u201cThe concept of\u00a0Flintfox by Enable\u00a0is powerful:\u00a0you\u2019re\u00a0not buying a turnkey\u00a0solution,\u00a0you\u2019re\u00a0buying an engine that lets you build your own pricing and promotion models. That flexibility is what made it possible for us to succeed.\u201d\u00a0\u00a0<\/p>\n\n\n\n

Implementation: From AX 2012 to Dynamics 365<\/strong> <\/h2>\n\n\n\n

Mapei first rolled out\u00a0Flintfox by Enable\u00a0with Dynamics AX 2012 across 30 companies. Later, when Microsoft urged a move to Dynamics 365,\u00a0Enable\u00a0again proved critical in translating Mapei\u2019s complex pricing into the new system.\u00a0<\/p>\n\n\n\n

The \u201cTen Commandments\u201d became reality. With\u00a0Flintfox by Enable, Mapei implemented multiple pricing models across different subsidiaries \u2014 from domestic and export price models to intercompany models that prevent unintended discounts.\u00a0<\/p>\n\n\n\n

Pietro tells us, \u201cIn 365 we have at least three or four price models as our base. That flexibility allows us to run promotions differently in every market, while still maintaining global consistency.\u201d <\/p>\n\n\n\n

The journey\u00a0wasn\u2019t\u00a0without challenges.\u00a0Flintfox by Enable\u00a0and Mapei worked closely, often with long workshops and early-morning calls across time zones, to make sure every rule worked in practice. Over time, many of Mapei\u2019s unique requirements even influenced\u00a0Flintfox by Enable\u2019s\u00a0core product, becoming features available to other customers.\u00a0<\/p>\n\n\n\n

The Results<\/strong> <\/h2>\n\n\n\n

With\u00a0Flintfox by Enable\u00a0for AX and now Dynamics 365, Mapei has achieved what once seemed impossible: a global, standardized pricing and rebate system that still supports its local complexities.\u00a0<\/p>\n\n\n\n

Key outcomes include: <\/p>\n\n\n\n

    \n
  • Speed and Accuracy: Automated pricing and promotions that once required heavy manual effort now run seamlessly in real time. <\/li>\n<\/ul>\n\n\n\n
      \n
    • Global Consistency: A repeatable, scalable solution that supports 100 subsidiaries worldwide. <\/li>\n<\/ul>\n\n\n\n
        \n
      • Profitability Insights: Accurate trade spend measurement, enabling smarter decisions on promotions and rebates. <\/li>\n<\/ul>\n\n\n\n
          \n
        • ERP Alignment: Seamless integration with Dynamics 365 ensures a future-proof path forward. <\/li>\n<\/ul>\n\n\n\n

          \u201cFlintfox by Enable\u00a0has become our backbone for pricing and trade spend. It allows us to\u00a0operate\u00a0with confidence, knowing we have both control and flexibility. More importantly, it positions us to grow without being held back by our systems.\u201d \u2013 Pietro Guida\u00a0<\/p>\n\n\n\n

          Looking Ahead<\/strong> <\/h2>\n\n\n\n

          Mapei continues to expand rapidly, adding new companies and brands under its global umbrella. With\u00a0Flintfox by Enable\u00a0in place,\u00a0Mapei\u00a0now has\u00a0the confidence that its pricing and promotions can scale in line with growth.\u00a0<\/p>\n\n\n\n

          For Pietro, the partnership has been as much about mindset as technology: <\/p>\n\n\n\n

          \n

          \u201cAt Mapei, we\u00a0don\u2019t\u00a0believe in saying no to\u00a0new ideas.\u00a0Flintfox by Enable\u00a0gives us a way to take those ideas, however complex, and make them work in the system.\u00a0That\u2019s\u00a0what makes it such a powerful tool for our business\u201d.\u00a0<\/p>\n<\/blockquote>\n\n\n\n\n\n\n\n\n\n\n

          \n
          \n

          Ready to get started?<\/h2>\n

          Calculate and deliver pricing, rebates, claims and deductions in real-time so you can protect margins and maximize revenue.<\/p>\n

          \n \n\n Request a demo<\/span><\/a>\n \n\n Join Community<\/span><\/a>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n\n\n\n\n \n
          \n
          \n \n
        • \n \n \n Distribution\n <\/span>\n <\/button>\n <\/li>\n
        • \n \n \n Building Materials\n <\/span>\n <\/button>\n <\/li>\n
        • \n \n \n Distribution\n <\/span>\n <\/button>\n <\/li>\n
        • \n \n \n Distribution\n <\/span>\n <\/button>\n <\/li>\n <\/ul>\n <\/div>\n <\/div>\n \n
          \n \n
          \n
          \n
          \n \n

          ‘The Flintfox by Enable Intelligent Pricing Platform meets our needs, with a unique and tailored service that matches the size and complexity of our business.’<\/p>\n

          \n
          \n \n Akash Khurana<\/span>\n Executive Vice President and Chief Information and Digital Officer <\/span>\n <\/cite>\n <\/div>\n
          \n \n\n Read customer story<\/span><\/a>\n <\/div>\n <\/div>\n <\/blockquote>\n <\/div>\n
          \n \"wesco 3 people\"\n\n <\/div>\n <\/div>\n <\/div>\n \n
          \n
          \n
          \n \n

          ‘On the customer side, we can guide them toward rebate opportunities that benefit them and us. It all comes down to transparency and time, and Enable gives us more of both.’<\/p>\n

          \n
          \n \n Ashley Copeland<\/span>\n Director Strategic Initiatives<\/span>\n <\/cite>\n <\/div>\n
          \n \n\n Read customer story<\/span><\/a>\n <\/div>\n <\/div>\n <\/blockquote>\n <\/div>\n
          \n \"safety express building\"\n\n <\/div>\n <\/div>\n <\/div>\n \n
          \n
          \n
          \n \n

          ‘With Enable, you don't have to be just a rebate analyzer; you can become a rebate strategist. You can focus on utilizing rebates to enhance your company's profitability while also helping your customers achieve greater profitability too.’<\/p>\n

          \n
          \n \n Kelley Balewick<\/span>\n Vendor Negotiation Analyst<\/span>\n <\/cite>\n <\/div>\n
          \n \n\n Read customer story<\/span><\/a>\n <\/div>\n <\/div>\n <\/blockquote>\n <\/div>\n
          \n \"vamac in store\"\n\n <\/div>\n <\/div>\n <\/div>\n \n
          \n
          \n
          \n \n

          ‘Implementing a rebate management system was essential. Previously, we just had manual files and papers, which wasn\u2019t really a system. As our company has grown, and with the growth plans we have, something had to change. Enable is the tool that's helping make that happen.’<\/p>\n

          \n
          \n \n Amelia Kittson<\/span>\n Executive Vice President<\/span>\n <\/cite>\n <\/div>\n
          \n \n\n Read customer story<\/span><\/a>\n <\/div>\n <\/div>\n <\/blockquote>\n <\/div>\n
          \n \"plumbing showroom\"\n\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n \n <\/div>\n\n","protected":false},"featured_media":3628,"parent":0,"template":"","meta":{"_acf_changed":true},"customer_tag":[478,49],"class_list":["post-3555","customer","type-customer","status-publish","has-post-thumbnail","hentry","customer_tag-building-materials","customer_tag-manufacturing"],"acf":[],"yoast_head":"\nMapei — Enable<\/title>\n<meta name=\"description\" content=\"Mapei now has the ability to upgrade their Dynamics AX ERP easily and have a future-proof, repeatable solution for all global subsidiaries.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.enable.com\/customers\/mapei\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mapei — Enable\" \/>\n<meta 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