{"id":15881,"date":"2025-09-09T00:44:10","date_gmt":"2025-09-09T00:44:10","guid":{"rendered":"https:\/\/enable.local\/?post_type=customer&p=15881"},"modified":"2026-01-26T14:46:57","modified_gmt":"2026-01-26T14:46:57","slug":"3-line-electrical-wholesale-choose-enable-to-support-growth-and-expansion-goals","status":"publish","type":"customer","link":"https:\/\/www.enable.com\/customers\/3-line-electrical-wholesale-choose-enable-to-support-growth-and-expansion-goals\/","title":{"rendered":"3 Line Electrical Wholesale"},"content":{"rendered":"\n

The Company<\/h2>\n\n\n\n

3 Line Electrical Wholesale, established in 2009, has expanded to 15 branches across the UK, working with around 250 suppliers. As a fast-growing, independent electrical wholesaler, they supply a wide range of electrical products to contractors, installers, facilities managers, commercial\/industrial users, and the general public.<\/p>\n\n\n\n

Emma Goulding, the Management Accountant, handles day-to-day accounts and distributes monthly account packs to all branches. A key part of her role involves managing rebates.<\/p>\n\n\n\n

Rebates have become increasingly important to 3 Line as suppliers shift from traditional price discounts to using rebates to differentiate pricing. Tracking these rebates is essential, as they can significantly impact quoting prices to customers. By monitoring rebate-driven pricing, 3 Line Electrical Wholesale ensures they deliver maximum value to their customers.<\/p>\n\n\n\n

85% of Rebate Programs Come from the Buying Group<\/strong><\/h4>\n\n\n\n

\u201cThe majority of our rebate deals are negotiated as a group. We do have some direct deals, but Enable has given us the opportunity to track the group spend accurately. This means we can forecast what we\u2019re expecting to receive from our suppliers, especially the big ones, and identify opportunities\u2014it\u2019s huge for us,\u201d says Emma.<\/p>\n\n\n\n

She highlights the unique advantage of being part of a buying group like AWEBB, which consists of small independent companies. \u201cFor us to club together, work together, and get that value is really important for staying competitive in the market,\u201d she explains.<\/p>\n\n\n\n

By buying in bulk as a group, they can negotiate lower prices, which benefits their customers. \u201cBeing in the buying group allows us to compete with larger corporations,\u201d Emma notes. \u201cFor many small businesses, the real USP is the staff and the incredible job they do every day to meet customer needs. We try to offer a personal service, and when that\u2019s coupled with a stronger buying position, it makes all the difference for small independent wholesalers.\u201d<\/p>\n\n\n\n

The Challenges<\/h2>\n\n\n\n

Manual Spreadsheets<\/strong><\/h4>\n\n\n\n

\u201cFor 3 Line, the biggest challenge was that all of our rebates were stored on a massive spreadsheet,\u201d says Emma. \u201cIt was very technical at the time, but as we\u2019ve grown as a business and taken on more and more deals, maintaining that spreadsheet became cumbersome. And, of course, everything is open to human error when it\u2019s done manually.\u201d<\/p>\n\n\n\n

Emma explains the need for a better solution. \u201cWe wanted something more robust to track all of our deals, something that could grow with us as a business and handle the increasing complexity of our rebate programs.\u201d<\/p>\n\n\n\n

30 Minutes Per Deal Lost<\/strong><\/h4>\n\n\n\n

\u201cFor 3 Line, reconciling and raising invoices used to take about 30 minutes per deal,\u201d says Emma. \u201cIt wasn\u2019t an efficient use of time, especially as the number of deals increased.\u201d<\/p>\n\n\n\n

With Enable in place, the process has significantly improved. \u201cNow, depending on the complexity of the deal, it takes about 10 minutes. Allocating payments can sometimes take just a couple of minutes per deal,\u201d Emma explains. \u201cOf course, creating them still takes a bit longer, but it\u2019s definitely cut down on our time overall. More importantly, it\u2019s given us greater confidence in the rebates we\u2019re accruing for.\u201d<\/p>\n\n\n\n

The Platform<\/strong><\/h2>\n\n\n\n

Positive 35 Days Onboarding<\/strong><\/h4>\n\n\n\n

Adopting a new rebate management system can be intimidating, especially when it involves migrating all existing information. But for Emma and the team, the whole process has been positive and straightforward.  <\/p>\n\n\n\n

\u201cWhen onboarding with Enable we had a specialized team at every stage\u2014one for onboarding, another during the project stage, and then an aftercare team. I personally thought it was a really positive experience,\u201d says Emma.<\/p>\n\n\n\n

She appreciated the consistent support throughout the process. \u201cThere was never a point where I felt I couldn\u2019t pick up the phone or send an email. There was always someone available to help, and if they didn\u2019t have the answer immediately, they\u2019d connect me with someone who did,\u201d she explains.<\/p>\n\n\n\n

Rebate Agreements All in One Place<\/strong><\/h4>\n\n\n\n

\u201cWith Enable, I can just go straight into the platform, and there it is\u2014everything I need, with all the background details and agreements in one place.\u201d Emma contrasts this with their previous process. \u201cBefore, I\u2019d have to go to my spreadsheet, look up the deal, and it would take that much longer. Now, it\u2019s so much more streamlined. Since getting used to the system, I\u2019ve found it to be really user-friendly, and I can easily find everything I need.\u201d<\/p>\n\n\n\n

Collecting Rebates Owed with Confidence<\/strong><\/h4>\n\n\n\n

\u201cMost of our rebate earnings are collected by the buying group, however, we do have a proportion of direct deals that we manage ourselves,\u201d says Emma.<\/p>\n\n\n\n

She highlights how Enable has improved the process. \u201cWith everything in one place, I can now confidently challenge any discrepancies and work with suppliers to find solutions. It\u2019s just so much easier to find the information I need and manage these deals effectively,\u201d she adds.<\/p>\n\n\n\n

Debtors Report<\/strong><\/h4>\n\n\n\n

\u201cI think the ability to run the debtor’s report, allocate payments online, and look up specific deals all in one place has been a game-changer,\u201d says Emma. \u201cIt allows us to quickly identify if we\u2019ve missed any deals or if there\u2019s a discrepancy.\u201d<\/p>\n\n\n\n

She continues, \u201cIt also helps me spot if I\u2019ve set up a deal incorrectly or if I need to go back and clarify any missed spend for the month. Having everything in one place makes it much easier to manage and ensures accuracy across the board.\u201d<\/p>\n\n\n\n

Tailored Advanced Reporting<\/strong><\/h4>\n\n\n\n

\u201cThere were a couple of specific reports we needed that were slightly out of the norm, but it wasn\u2019t a problem,\u201d says Emma. \u201cThe team at Enable went away, worked on them, and came back with custom reports for us.\u201d<\/p>\n\n\n\n

She explains how this flexibility has benefited their operations. \u201cNow, we have the advanced reporting section, and I can run my own reports. For example, I can capture the buying group figures or upload our own data, so we can track exactly what we\u2019re expecting. All of our data reports are now set up to run on certain dates, which makes it much easier to manage.\u201d<\/p>\n\n\n\n

Optimizing and Analyzing Spend<\/strong><\/h4>\n\n\n\n

\u201cWe\u2019ve got multiple rebate deals with multiple suppliers, and Enable allows us to track and analyze not only the 3 Line spend but also the buying group spend. Previously, we had visibility into this data, but never all in one place where we could compare it easily,\u201d says Emma.<\/p>\n\n\n\n

She highlights the strategic advantage Enable provides. \u201cNow, with the ability to analyze the deals, we can see which tiers we\u2019re close to meeting. If it\u2019s financially beneficial to reach the next tier, we can tailor our spend towards a specific supplier. For example, if we put an extra \u00a310,000 through a company, we might receive an additional 2% rebate, which is worth more than the extra spend. This kind of insight allows us to make smarter decisions about where to focus our purchases.\u201d<\/p>\n\n\n\n

Better Financial Planning<\/strong><\/h4>\n\n\n\n

Emma tells us, \u201cEnable has allowed us to be a lot more visible in terms of our rebate tracking. For example, many of our suppliers pay us quarterly, so with Enable, we can now anticipate what we\u2019re going to receive in each quarter.\u201d<\/p>\n\n\n\n

This visibility has made a significant impact on financial planning. \u201cWhen we\u2019re thinking about our capital expenditure and how to finance it, it\u2019s helped us plan much more effectively for future expenditure,\u201d Emma explains. \u201cWe can now make more informed decisions based on the rebates we\u2019re expecting to receive.\u201d<\/p>\n\n\n\n

Branch Expansion<\/strong><\/h4>\n\n\n\n

Emma emphasizes the impact on the company\u2019s growth.<\/p>\n\n\n\n

\n

\u201cWe\u2019ve opened a couple of new branches in the last year, and we expanded the year before as well. It\u2019s been much easier to track our income stream and ensure we have the funds for expansion. It allows us to plan our expenditure more effectively by tracking the money we\u2019re due and the timing of it, which has made the whole process much easier.\u201d<\/p>\n<\/blockquote>\n\n\n\n

Emma Goulding<\/strong> | Management Accountant<\/p>\n\n\n\n

Takeaways<\/h2>\n\n\n\n
    \n
  • 3 Line Electrical Wholesale transitioned from managing rebates on cumbersome spreadsheets to using the Enable platform, which streamlined the process. Tasks like reconciling and raising invoices were significantly sped up, with deal processing time reduced from 30 minutes to about 10 minutes per deal.<\/li>\n\n\n\n
  • Enable\u2019s platform allows 3 Line to analyze and optimize spend strategically. By monitoring rebate tiers and supplier deals, they can make data-driven decisions to maximize financial benefits.<\/li>\n\n\n\n
  • Membership in the AWEBB buying group, combined with Enable\u2019s capabilities, enables 3 Line to leverage collective bargaining power and compete with larger corporations. The platform\u2019s features, such as centralized agreement tracking and debtor reporting, have supported branch expansion.<\/li>\n<\/ul>\n\n\n\n\n\n \n
    \n
    \n
    \n
    \n

    350<\/h3>\n <\/div>\n
    \n

    days to onboard<\/p>\n <\/div>\n <\/div>\n <\/div>\n

    \n
    \n
    \n

    250<\/h3>\n <\/div>\n
    \n

    suppliers<\/p>\n <\/div>\n <\/div>\n <\/div>\n

    \n
    \n
    \n

    67%<\/h3>\n <\/div>\n
    \n

    reduction in time taken per deal<\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n \n <\/div>\n\n\n\n\n\n\n \n

    \n
    \n \n
  • \n \n \n Distribution\n <\/span>\n <\/button>\n <\/li>\n
  • \n \n \n Distribution\n <\/span>\n <\/button>\n <\/li>\n
  • \n \n \n Automotive\n <\/span>\n <\/button>\n <\/li>\n
  • \n \n \n Distribution\n <\/span>\n <\/button>\n <\/li>\n <\/ul>\n <\/div>\n <\/div>\n \n
    \n \n
    \n
    \n
    \n \n

    ‘What we paid for & what we received from Enable has been invaluable for us all the way through. The software exceeded our expectations and the ROI is greater than one. I'm proud to tell people our story, all the way!’<\/p>\n

    \n
    \n \n Jeffrey Moyle<\/span>\n CEO<\/span>\n <\/cite>\n <\/div>\n
    \n \n\n Read customer story<\/span><\/a>\n <\/div>\n <\/div>\n <\/blockquote>\n <\/div>\n
    \n \"Electrician\"\n\n <\/div>\n <\/div>\n <\/div>\n \n
    \n
    \n
    \n \n

    ‘It's going to free up a lot of hours early in the year when we're working on negotiating new programs or renewing new programs. Mid-year when we're trying to get early projections on how we're running and in Q4 when you're really trying to dial in with the accounting team where we're going to finish up the year in terms of earnings once all the growth programs hit.’<\/p>\n

    \n
    \n \n Ben Nitz<\/span>\n Director of Strategic Vendor Management<\/span>\n <\/cite>\n <\/div>\n
    \n \n\n Read customer story<\/span><\/a>\n <\/div>\n <\/div>\n <\/blockquote>\n <\/div>\n
    \n \"Werner Electric\"\n\n <\/div>\n <\/div>\n <\/div>\n \n
    \n
    \n
    \n \n

    ‘Before Enable, we weren't accurately tracking the rebates, so a lot of guess work was involved. Now, we know exactly what we've earned to the penny.’<\/p>\n

    \n
    \n \n Jerome Dziechiasz<\/span>\n Senior Category Manager<\/span>\n <\/cite>\n <\/div>\n
    \n \n\n Read customer story<\/span><\/a>\n <\/div>\n <\/div>\n <\/blockquote>\n <\/div>\n
    \n \"Carparts\"\n\n <\/div>\n <\/div>\n <\/div>\n \n
    \n
    \n
    \n \n

    ‘We have now been able to track and receive millions of dollars in rebate opportunities. Before using Enable, we missed out on thousands of dollars due to failing to reach tier levels or not receiving payments on time. However, with Enable, we have successfully established rebate programs with suppliers we previously had no such arrangements with, resulting in additional revenue for our organization.’<\/p>\n

    \n
    \n \n John Janis<\/span>\n Director of Supply Chain Management<\/span>\n <\/cite>\n <\/div>\n
    \n \n\n Read customer story<\/span><\/a>\n <\/div>\n <\/div>\n <\/blockquote>\n <\/div>\n
    \n \"chadwell supply warehouse\"\n\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n \n <\/div>\n\n\n\n\n\n\n
    \n
    \n

    Ready to get started?<\/h2>\n

    Calculate and deliver pricing, rebates, claims and deductions in real-time so you can protect margins and maximize revenue.<\/p>\n

    \n \n\n Get a demo<\/span><\/a>\n \n\n Let’s talk<\/span><\/a>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n\n\n","protected":false},"featured_media":15889,"parent":0,"template":"","meta":{"_acf_changed":false},"customer_tag":[18,486],"class_list":["post-15881","customer","type-customer","status-publish","has-post-thumbnail","hentry","customer_tag-distribution","customer_tag-electrical"],"acf":[],"yoast_head":"\n3 Line Electrical Wholesale — Enable<\/title>\n<meta name=\"description\" content=\"3 Line Electrical Wholesale transitioned from managing rebates on cumbersome spreadsheets to using the Enable platform, which streamlined the process.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.enable.com\/customers\/3-line-electrical-wholesale-choose-enable-to-support-growth-and-expansion-goals\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta 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