{"id":14358,"date":"2025-09-04T01:58:24","date_gmt":"2025-09-04T01:58:24","guid":{"rendered":"https:\/\/enable.local\/?post_type=customer&#038;p=14358"},"modified":"2026-01-26T14:47:40","modified_gmt":"2026-01-26T14:47:40","slug":"affiliated-distributors-scales-to-45bn-in-revenue-with-enable","status":"publish","type":"customer","link":"https:\/\/www.enable.com\/customers\/affiliated-distributors-scales-to-45bn-in-revenue-with-enable\/","title":{"rendered":"AD"},"content":{"rendered":"\n<p>Affiliated Distributors (AD) is the largest contractor and industrial products wholesale buying group in North America, operating in 3 countries, the U.S., Canada and Mexico, and nine industries including bearings &amp; power transmission, decorative brands, electrical, gypsum supply, HVAC, industrial, plumbing, pipe, valves &amp; fittings, and safety.<\/p>\n\n\n\n<p>AD\u2019s mission is to bring together growth-oriented distributors with best-in-class suppliers to leverage the distributors\u2019 combined buying power, outperform the market, and stay ahead of larger competitors.<\/p>\n\n\n\n<p>With a membership of over 850 distributors generating more than $45bn in annual sales, the group has the major task of negotiating, calculating, paying, and reporting on rebates due from its 800+ suppliers to individual members.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The challenges that led AD to look for a rebate management solution<\/h2>\n\n\n\n<p>With thousands of individual rebate elements to manage\u2014from product-specific incentives to volume-based rebate\u2014ensuring every member receives the right rebate at the right time is a highly complex task.<\/p>\n\n\n\n<p>The challenge has been compounded by the fact that, since 2010, AD has grown at a rate far outstripping U.S. GDP\u2014adding new distributor groups in Mexico and Canada, and creating new divisions including Decorative Brands and Bearings and Power Transmission.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">A small team with a massive responsibility<\/h2>\n\n\n\n<p>In 2013, responsibility for calculating and paying member rebates lay with AD\u2019s divisional operations (DivOps) team, which consisted of just four people. This team managed the relationship with all of the group\u2019s supplier partners\u2014tracking, claiming and collecting rebate from them to distribute to AD\u2019s members.<\/p>\n\n\n\n<p>This involved setting up each individual agreement in Excel and collecting each distributor\u2019s purchases figures in order to calculate rebate due in from the supplier and out to the distributor. This information was then manually inputted into AD\u2019s Lawson (now Infor) financial management software.<\/p>\n\n\n\n<p>By 2013, this manual approach was no longer viable. If the group was to continue to grow, it needed an automated rebate management solution that could scale as the group\u2019s membership and supplier base continued to expand.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Choosing Enable to revolutionize their rebate management<\/h2>\n\n\n\n<p>After comparing multiple software vendors, AD chose to implement Enable\u2019s cloud-based rebate management platform to automate its rebate management processes. AD worked with Enable to configure the platform and the buying group went live with the platform in 2014.<\/p>\n\n\n\n<p>Enable stood out to AD because of their ability to customize and enhance the product to meet their business needs. AD had many complex deal structures with many components that could go into a rebate calculation and Enable was able to accommodate those. The custom branded Supplier Portal also added value as AD could now receive data consistently across all suppliers.<\/p>\n\n\n\n<p>Throughout the implementation and configuration process, AD was able to work with the same analysts through the whole build process. This allowed them to build relationships and Enable could understand our business model much better than if several different resources were rolling on and off throughout the build and implementation.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How does AD use Enable today?<\/h2>\n\n\n\n<p>Today, AD uses Enable to negotiate, calculate, pay and report on supplier rebates totaling hundreds of millions of dollars annually. Their data is organized in a centralized database, which allows them to perform analysis on trended purchases, deal comparison, rebate review etc. without the use of word, excel of PDF documents.<\/p>\n\n\n\n<p>Enable has allowed AD to transform its approach to rebate management with features including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Supplier portal enabling suppliers to submit monthly sales rebate information detailing purchases from AD\u2019s members<\/li>\n\n\n\n<li>Automatic calculation of rebate revenue due to AD members at specific payment milestones<\/li>\n\n\n\n<li>Approval workflow for staff with review and approval processes for member rebate calculations<\/li>\n\n\n\n<li>Integration with Infor for reconciling supplier rebate receipts and compiling into payments to members<\/li>\n\n\n\n<li>Integration with Oracle Business Intelligence, for analysis and reporting on distributor purchases and rebate earnings as part of AD\u2019s wider financial analysis and reporting activity<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">A rebate management system that supports further growth<\/h2>\n\n\n\n<p>By automating processes that were previously manual, Enable has allowed AD\u2019s team to focus on more strategic activities. Due to AD\u2019s substantial growth since 2013, the DivOps team became the Financial Programs team and now consists of 6 associates dedicated to developing closer relationships with supplier partners.<\/p>\n\n\n\n<p>It has also empowered AD to grow without adding admin headcount or incurring higher admin costs, allowing the group to maintain its record of returning 100% of rebate to its members. With Enable in place to automate rebate management, AD has been able to scale from $31bn to $45bn in collective revenue while remaining operationally efficient.<\/p>\n\n\n\n<p>In 2019, AD renewed its Enable subscription for another three years, ensuring the group\u2019s rebate management processes can continue to scale to support AD\u2019s further growth.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8220;Partnering with Enable and leveraging their Rebate Management System has allowed AD to streamline our internal processes, provide better reporting to our customers, and reduce the amount of errors during our closing periods.&#8221;<\/p>\n<\/blockquote>\n\n\n\n<p><strong>Brett Carey<\/strong> | Business Systems Manager<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Takeaways<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>AD has been able to scale from $31bn to $45bn in collective revenue while remaining operationally efficient.<\/li>\n\n\n\n<li>Rebates remain a fundamental aspect of what AD provides for their members and supplier partners, with an expected rebate amount of approximately 1.4 billion dollars for 2023.<\/li>\n<\/ul>\n\n\n\n\n<div\n  data-block_47207b1334e6c7c0e564c70b242b2103\n      class=\"custom-block&#x20;custom-block--lg&#x20;full-width&#x20;theme-white&#x20;&#x20;statistics&#x20;\"\n  >\n    \n          <div class=\"statistics__row row\">\n              <div class=\"col-12 col-md-4 mt-1 mt-md-grid-half mb-1 mb-md-grid-half\">\n          <div class=\"statistic-card theme-gray-light\" data-aos=\"zoom-in-right\">\n            <div>\n              <h3 class=\"statistic-card__heading h1 m-0\">850<\/h3>\n            <\/div>\n            <div>\n              <p class=\"statistic-card__description text-body-lg m-0\">distributor members<\/p>\n            <\/div>\n          <\/div>\n        <\/div>\n              <div class=\"col-12 col-md-4 mt-1 mt-md-grid-half mb-1 mb-md-grid-half\">\n          <div class=\"statistic-card theme-gray-light\" data-aos=\"zoom-in-right\">\n            <div>\n              <h3 class=\"statistic-card__heading h1 m-0\">100%<\/h3>\n            <\/div>\n            <div>\n              <p class=\"statistic-card__description text-body-lg m-0\">rebates returned to its members<\/p>\n            <\/div>\n          <\/div>\n        <\/div>\n              <div class=\"col-12 col-md-4 mt-1 mt-md-grid-half mb-1 mb-md-grid-half\">\n          <div class=\"statistic-card theme-gray-light\" data-aos=\"zoom-in-right\">\n            <div>\n              <h3 class=\"statistic-card__heading h1 m-0\">$45bn<\/h3>\n            <\/div>\n            <div>\n              <p class=\"statistic-card__description text-body-lg m-0\">in annual sales<\/p>\n            <\/div>\n          <\/div>\n        <\/div>\n          <\/div>\n  \n  <\/div>\n\n\n\n\n\n<div\n  data-block_db9311588b68a9ea1f3b95e1ab59add6\n      class=\"custom-block&#x20;custom-block--lg&#x20;full-width&#x20;theme-light&#x20;&#x20;customer-testimonials&#x20;\"\n  >\n    \n      <div class=\"row align-items-center mt-5\">\n      <div class=\"col-12 \">\n                  <ul\n            class=\"customer-testimonials__nav nav nav-pills flex-nowrap flex-md-wrap mb-0\"\n            id=\"block_db9311588b68a9ea1f3b95e1ab59add6tab\"\n            role=\"tablist\"\n          >\n                                        <li class=\"nav-item\" role=\"presentation\">\n                <button\n                  class=\"nav-link text-body-sm active\"\n                  id=\"block_db9311588b68a9ea1f3b95e1ab59add6-1\"\n                  data-bs-toggle=\"pill\"\n                  data-bs-target=\"#block_db9311588b68a9ea1f3b95e1ab59add6-1-pane\"\n                  type=\"button\"\n                  role=\"tab\"\n                  aria-controls=\"block_db9311588b68a9ea1f3b95e1ab59add6-1-pane\"\n                  aria-selected=\"true\"\n                >\n                  <span>\n                                          Distribution\n                                      <\/span>\n                <\/button>\n              <\/li>\n                                        <li class=\"nav-item\" role=\"presentation\">\n                <button\n                  class=\"nav-link text-body-sm \"\n                  id=\"block_db9311588b68a9ea1f3b95e1ab59add6-2\"\n                  data-bs-toggle=\"pill\"\n                  data-bs-target=\"#block_db9311588b68a9ea1f3b95e1ab59add6-2-pane\"\n                  type=\"button\"\n                  role=\"tab\"\n                  aria-controls=\"block_db9311588b68a9ea1f3b95e1ab59add6-2-pane\"\n                  aria-selected=\"false\"\n                >\n                  <span>\n                                          Distribution\n                                      <\/span>\n                <\/button>\n              <\/li>\n                                        <li class=\"nav-item\" role=\"presentation\">\n                <button\n                  class=\"nav-link text-body-sm \"\n                  id=\"block_db9311588b68a9ea1f3b95e1ab59add6-3\"\n                  data-bs-toggle=\"pill\"\n                  data-bs-target=\"#block_db9311588b68a9ea1f3b95e1ab59add6-3-pane\"\n                  type=\"button\"\n                  role=\"tab\"\n                  aria-controls=\"block_db9311588b68a9ea1f3b95e1ab59add6-3-pane\"\n                  aria-selected=\"false\"\n                >\n                  <span>\n                                          \n                                      <\/span>\n                <\/button>\n              <\/li>\n                                        <li class=\"nav-item\" role=\"presentation\">\n                <button\n                  class=\"nav-link text-body-sm \"\n                  id=\"block_db9311588b68a9ea1f3b95e1ab59add6-4\"\n                  data-bs-toggle=\"pill\"\n                  data-bs-target=\"#block_db9311588b68a9ea1f3b95e1ab59add6-4-pane\"\n                  type=\"button\"\n                  role=\"tab\"\n                  aria-controls=\"block_db9311588b68a9ea1f3b95e1ab59add6-4-pane\"\n                  aria-selected=\"false\"\n                >\n                  <span>\n                                          \n                                      <\/span>\n                <\/button>\n              <\/li>\n                      <\/ul>\n              <\/div>\n          <\/div>\n  \n      <div class=\"customer-testimonials__content tab-content p-4 mt-3\" id=\"block_db9311588b68a9ea1f3b95e1ab59add6tabContent\">\n                      <div\n          class=\"tab-pane fade show active\"\n          id=\"block_db9311588b68a9ea1f3b95e1ab59add6-1-pane\"\n          role=\"tabpanel\"\n          aria-labelledby=\"block_db9311588b68a9ea1f3b95e1ab59add6-1\"\n          tabindex=\"0\"\n        >\n          <div class=\"row justify-content-between align-items-stretch\">\n            <div class=\"col-12 col-md-6\">\n                              <blockquote class=\"customer-testimonials__quote m-0 h-100 d-flex flex-column justify-content-start align-items-stretch\">\n                                      <img loading=\"lazy\" decoding=\"async\"\n                      src=\"https:\/\/www.enable.com\/wp-content\/uploads\/2024\/04\/wesco-logo-trans-bg-12x0-c-default.png\"\n                      data-src=\"https:\/\/www.enable.com\/wp-content\/uploads\/2024\/04\/wesco-logo-trans-bg-365x0-c-default.png\"\n                      width=\"182\"\n                      height=\"120\"\n                      alt=\"wesco\"\n                      class=\"customer-testimonials__logo mb-3 mb-md-4 lazyload blur-up\"\n                    \/>\n                                    <p class=\"text-body-lg m-0\">&lsquo;The Flintfox by Enable Intelligent Pricing Platform meets our needs, with a unique and tailored service that matches the size and complexity of our business.&rsquo;<\/p>\n                  <div class=\"row align-items-end mt-auto mb-4 mb-md-0\">\n                    <div class=\"col-12 col-md-5 col-xl-4 mt-5 pt-3 pt-md-0 pb-md-1\">\n                      <cite class=\"customer-testimonials__cite d-block\">\n                        <span class=\"d-block text-body-md\">Akash Khurana<\/span>\n                                                  <span class=\"d-block text-body-sm\">Executive Vice President and Chief Information and Digital Officer <\/span>\n                                              <\/cite>\n                    <\/div>\n                                          <div class=\"col-12 col-md-auto mt-4 ms-md-4\">\n                        \n\n  <a\n    href=\"https:\/\/www.enable.com\/customers\/wesco\/\"\n    class=\"btn btn-tertiary-light btn-arrow customer-testimonials__cta \"\n              ><span>Read customer story<\/span><\/a>\n                      <\/div>\n                                      <\/div>\n                <\/blockquote>\n                          <\/div>\n                          <div class=\"col-12 col-md-5 d-md-flex justify-content-md-end\" data-aos=\"fade-right\">\n                <img loading=\"lazy\" decoding=\"async\"\n                  width=\"422\"\n                  height=\"422\"\n                  src=\"https:\/\/www.enable.com\/wp-content\/uploads\/2024\/05\/navigating-digital-transformation-2072431682-600x600-1-e1716415214213-844x844-c-center.jpeg\"\n                  srcset=\"https:\/\/www.enable.com\/wp-content\/uploads\/2024\/05\/navigating-digital-transformation-2072431682-600x600-1-e1716415214213-12x12-c-center.jpeg\"\n                  data-src=\"https:\/\/www.enable.com\/wp-content\/uploads\/2024\/05\/navigating-digital-transformation-2072431682-600x600-1-e1716415214213-844x844-c-center.jpeg\"\n                  data-srcset=\"\n                    https:\/\/www.enable.com\/wp-content\/uploads\/2024\/05\/navigating-digital-transformation-2072431682-600x600-1-e1716415214213-320x320-c-center.jpeg 320w,\n                    https:\/\/www.enable.com\/wp-content\/uploads\/2024\/05\/navigating-digital-transformation-2072431682-600x600-1-e1716415214213-640x640-c-center.jpeg 640w,\n                    https:\/\/www.enable.com\/wp-content\/uploads\/2024\/05\/navigating-digital-transformation-2072431682-600x600-1-e1716415214213-1280x1280-c-center.jpeg 1280w,\n                    https:\/\/www.enable.com\/wp-content\/uploads\/2024\/05\/navigating-digital-transformation-2072431682-600x600-1-e1716415214213-1440x1440-c-center.jpeg 1440w,\n                    https:\/\/www.enable.com\/wp-content\/uploads\/2024\/05\/navigating-digital-transformation-2072431682-600x600-1-e1716415214213-1920x1920-c-center.jpeg 1920w,\n                    https:\/\/www.enable.com\/wp-content\/uploads\/2024\/05\/navigating-digital-transformation-2072431682-600x600-1-e1716415214213-2560x2560-c-center.jpeg 2560w\"\n                  data-sizes=\"auto\"\n                  alt=\"wesco&#x20;3&#x20;people\"\n                  class=\"customer-testimonials__image lazyload blur-up\"\n                \/>\n              <\/div>\n                      <\/div>\n        <\/div>\n                      <div\n          class=\"tab-pane fade \"\n          id=\"block_db9311588b68a9ea1f3b95e1ab59add6-2-pane\"\n          role=\"tabpanel\"\n          aria-labelledby=\"block_db9311588b68a9ea1f3b95e1ab59add6-2\"\n          tabindex=\"0\"\n        >\n          <div class=\"row justify-content-between align-items-stretch\">\n            <div class=\"col-12 col-md-6\">\n                              <blockquote class=\"customer-testimonials__quote m-0 h-100 d-flex flex-column justify-content-start align-items-stretch\">\n                                      <img loading=\"lazy\" decoding=\"async\"\n                      src=\"https:\/\/www.enable.com\/wp-content\/uploads\/2025\/09\/lrplklvtzpnjcoc9jshl-12x0-c-default.webp\"\n                      data-src=\"https:\/\/www.enable.com\/wp-content\/uploads\/2025\/09\/lrplklvtzpnjcoc9jshl-365x0-c-default.webp\"\n                      width=\"182\"\n                      height=\"120\"\n                      alt=\"Werner&#x20;Electric\"\n                      class=\"customer-testimonials__logo mb-3 mb-md-4 lazyload blur-up\"\n                    \/>\n                                    <p class=\"text-body-lg m-0\">&lsquo;It&#039;s going to free up a lot of hours early in the year when we&#039;re working on negotiating new programs or renewing new programs. Mid-year when we&#039;re trying to get early projections on how we&#039;re running and in Q4 when you&#039;re really trying to dial in with the accounting team where we&#039;re going to finish up the year in terms of earnings once all the growth programs hit.&rsquo;<\/p>\n                  <div class=\"row align-items-end mt-auto mb-4 mb-md-0\">\n                    <div class=\"col-12 col-md-5 col-xl-4 mt-5 pt-3 pt-md-0 pb-md-1\">\n                      <cite class=\"customer-testimonials__cite d-block\">\n                        <span class=\"d-block text-body-md\">Ben Nitz<\/span>\n                                                  <span class=\"d-block text-body-sm\">Director of Strategic Vendor Management<\/span>\n                                              <\/cite>\n                    <\/div>\n                                          <div class=\"col-12 col-md-auto mt-4 ms-md-4\">\n                        \n\n  <a\n    href=\"https:\/\/www.enable.com\/customers\/werner-electric-utilize-rebate-management-software-to-focus-on-strategy-growth-and-revenue-opportunities\/\"\n    class=\"btn btn-tertiary-light btn-arrow customer-testimonials__cta \"\n              ><span>Read customer story<\/span><\/a>\n                      <\/div>\n                                      <\/div>\n                <\/blockquote>\n                          <\/div>\n                          <div class=\"col-12 col-md-5 d-md-flex justify-content-md-end\" data-aos=\"fade-right\">\n                <img loading=\"lazy\" decoding=\"async\"\n                  width=\"422\"\n                  height=\"422\"\n                  src=\"https:\/\/www.enable.com\/wp-content\/uploads\/2025\/09\/15121633-d84a-4872-af4e-6a9e98226e92-large16x9_IMG_0268-844x844-c-center.webp\"\n                  srcset=\"https:\/\/www.enable.com\/wp-content\/uploads\/2025\/09\/15121633-d84a-4872-af4e-6a9e98226e92-large16x9_IMG_0268-12x12-c-center.webp\"\n     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https:\/\/www.enable.com\/wp-content\/uploads\/2025\/09\/15121633-d84a-4872-af4e-6a9e98226e92-large16x9_IMG_0268-1920x1920-c-center.webp 1920w,\n                    https:\/\/www.enable.com\/wp-content\/uploads\/2025\/09\/15121633-d84a-4872-af4e-6a9e98226e92-large16x9_IMG_0268-2560x2560-c-center.webp 2560w\"\n                  data-sizes=\"auto\"\n                  alt=\"Werner&#x20;Electric\"\n                  class=\"customer-testimonials__image lazyload blur-up\"\n                \/>\n              <\/div>\n                      <\/div>\n        <\/div>\n                      <div\n          class=\"tab-pane fade \"\n          id=\"block_db9311588b68a9ea1f3b95e1ab59add6-3-pane\"\n          role=\"tabpanel\"\n          aria-labelledby=\"block_db9311588b68a9ea1f3b95e1ab59add6-3\"\n          tabindex=\"0\"\n        >\n          <div class=\"row justify-content-between align-items-stretch\">\n            <div class=\"col-12 col-md-6\">\n                          <\/div>\n                      <\/div>\n        <\/div>\n                      <div\n          class=\"tab-pane fade \"\n          id=\"block_db9311588b68a9ea1f3b95e1ab59add6-4-pane\"\n          role=\"tabpanel\"\n          aria-labelledby=\"block_db9311588b68a9ea1f3b95e1ab59add6-4\"\n          tabindex=\"0\"\n        >\n          <div class=\"row justify-content-between align-items-stretch\">\n            <div class=\"col-12 col-md-6\">\n                          <\/div>\n                      <\/div>\n        <\/div>\n          <\/div>\n  \n  <\/div>\n\n\n\n\n\n<div\n  data-block_e9fbcce2f77c60e0d5e527c35492ea16\n      class=\"custom-block&#x20;custom-block--lg&#x20;full-width&#x20;theme-navy-dark&#x20;&#x20;primary-cta&#x20;checked-pattern&#x20;checked-pattern__&#x20;\"\n  >\n    <div class=\"primary-cta__center justify-content-center align-items-center text-center\">\n        <div class=\"primary-cta__content my-5 my-sm-0\">\n      <h2 class=\"primary-cta__heading h3 m-0 mx-auto\">Ready to get started?<\/h2>\n              <p class=\"primary-cta__text text-body-lg m-0 mx-auto mt-3 mt-md-2 pt-md-1\">Calculate and deliver pricing, rebates, claims and deductions in real-time so you can protect margins and maximize revenue.<\/p>\n                    <div class=\"btn-group btn-group--center mt-4 mt-md-5 mx-auto pt-3 pt-md-0\">\n                      \n\n  <a\n    href=\"https:\/\/insights.enable.com\/schedule-demo\"\n    class=\"btn btn-primary-dark   \"\n              ><span>Get a demo<\/span><\/a>\n                      \n\n  <a\n    href=\"https:\/\/www.enable.com\/contact\"\n    class=\"btn btn-tertiary-dark btn-arrow  \"\n              ><span>Let&#8217;s talk<\/span><\/a>\n                  <\/div>\n          <\/div>\n      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